- Myth of mac being the best for video editing software#
- Myth of mac being the best for video editing Pc#
- Myth of mac being the best for video editing series#
For a PC user seeing products released for Macs and not for Windows this can be frustrating. But don't blame the manufacturers of these third party products, they are trying to hit a moving target. Windows PC users have found that this means few manufacturers are able to give a cast-iron guarantee of compatibility as it's impossible to test the almost limitless permutations. Where this can affect a PC user is when there needs to be a standard - take Thunderbolt as an example. Windows PCs - Anyone can build a PC and create parts for them, this means that PCs are affordable and have almost limitless permutations. So is everything completely the same when it comes to Macs and PCs? Well no and that's because the strengths also happen to be weaknesses. On the other hand PCs are able to perform creative tasks and are being used for music, graphics and audio tasks by millions of professionals around the world. Now a Mac user can use a spreadsheet and do complex equations, you can also network them with the minimum of fuss. Now when it comes to Macs and PCs there's far less difference than there once was. I cite this example because the "Macs are best" myth is only true if we rewind back to the Mac v PC period I've already outlined. In fact many cars in that era weren't rust-proofed but when it comes to marketing, mud-slinging sometimes it sticks for years - even when a brand has moved on from that era. There was a time in the 1970s when FIATS were seen as rust buckets.
Myth of mac being the best for video editing software#
Apple also worked hard to make the Mac even easier to use, offering a suite of software called iLife which made creative tasks incredibly easy. The campaign seemed to reinforce the historical point of view of the main differences between the two camps. When Apple started to gain traction in the home PC market (largely due to the halo effect of iPod sales) they exploited some of these stereotypes with a campaign of 'I'm A Mac' ads (see below). In many ways both Apple and Microsoft continued to play to these stereotypes in their marketing and messaging. Hard to network and relatively expensive. A business machine, good at number crunching, easy to network and relatively cost effective. This created a basic (if not clumsy) line of thinking about the Mac and the PC
Of course that software would play to the strengths of each platform thus creating a self-fulfilling prophecy. Software creators also played to these differences and in many cases software would run on one platform and not the other. Furthermore the ability to modify or indeed build your own Mac was almost non-existent. Macs were expensive and only Apple made them. Secondly Windows PCs were cheaper, often because they were open systems so anyone could manufacture a PC, or indeed build their own, so cost was also a factor.Īpple on the other hand were largely used by those working in the creative sector because of the GUI and the software available to take advantage of it.
Microsoft promoted themselves as the only choice for business. It worked and few businesses used Apple Macs for their day-to-day business tasks. In 1985 a graphical version of DOS appeared called Windows which acted as a shell to the underlying DOS architecture.įor many years Microsoft Windows held almost 90% of the PC market, this was due to a number of things. Apple marketed their computers to artists and graphic design users, offering access to the desktop publishing revolution. Around the same time Apple were taking a different approach to the PC and with their Macintosh (Mac) computer offered a graphical user interface and a mouse. Driven by Microsoft software (not Windows at this point) these machines promised to run your inventory, do your taxes, solve complex technical equations and of course they would help you write letters or reports that were then printed out on a dot matrix printer. IBM PCs (and clones) were being aggressively sold to businesses as the thing that would solve all their business problems. Rewind to the the early days of the PC (personal computer) and two camps emerged with very different agendas.
Myth of mac being the best for video editing series#
We continue our series of Myths of Modern Recording with a subject that should have been dead and buried a long time ago, however it seems some still want to peddle the myth that when it comes to audio, Macs are better than Windows PCs.
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